Working with San Rafael based Designer Elsa Leung and LA based industry disrupters Selection One I have had the fortunate experience of countless inline and seasonal product placements within the Home Decor/ Wall Decor categories across the USA, Mexico, and Canada.

Managing to grow and surpass budget expectations during Covid, container shortages, and unimaginable tariff increases is beyond a doubt my favorite accomplishment to date. My contributions in this category can be found currently in stores like Hobby Lobby, Target, Walmart, Lowe's, Home Depot, At Home, Ross, and TJX Stores. During my time with Elsa L and the Selection One team, my work prioritized the development of:

PS, MDF, Wood, & Metal Framed Decor

Mirrors

Embellished Art

Battery Operated Art

Photo Frames: Gallery, Tabletop & Wall

Functional Wall Decor

Warehouse Distribution

Consumer Goods Packaging

IP Protection

Brand Management

Trend Development

Factory Relations

During my time at Formation Brands and CBC Group, through B2B, B2C, and Private Label Manufacturing I worked with in-house production teams to design and develop the following materials:

Ceramics

Glass

Stainless Steel

Melamine

Plastic: Acrylic, PET, Tritan, PVC

Cut & Sew Accessories

During my time in this category I contributed to business growth in the following capacities:

Art Direction

CMF Development & Application

Color Pallets

Collection Development

Digital Illustration

Copy Writing

Font Design

Market Trend Development & Analysis

New Product Development

Trade Show Development

Sales Marketing

From 2010-2013 I had the privilege of working with the creative power-house Cynthia Vincent as an associate designer for her bohemian clothing brand Twelfth Street by Cynthia Vincent.

While working with Cynthia, my favorite career achievement came early in our first season together. One of my first assignments was to work on a series of belts and belted leather harnesses that she was going to incorporate into the clothing. This project turned into an entire line extension of small leather goods that was picked up by Anthropologie Stores nation wide.

Our work at Twelfth Street was highly marketed in celebrity culture and was sold nation wide in stores like Barneys, Nieman Marcus, Anthropologie and Nordstrom.

As an Associate Designer at Twelfth Street I was able to contribute to a variety of business capacities including:

Textile Design:

Fabrication Development, Digital Prints, Silkscreen, Block Print, Custom Dyes and Dips, Lasercut and Etching, Beading, Embroideries and Appliqué, Embellishment Sourcing

Bill of Materials

Spec Sheets

Fittings Recorder

Color Approvals

Line Sheet Managment

Sample Management

Intern Management

Design Studio Coordination

Photoshoot Production

Photography Styling

Packaging design is the process in which we add formatted materials to the exterior of a product to protect it with the goal of simultaneously enhancing it's marketability, usability, and sustainability while effectively communicating its value to consumers.

Even though 99.9% of packaging materials eventually get discarded, successful packaging needs to adhere to a wide range of functions. It has to be functional, holding your product, enabling it to be transported and stored. It needs to stand out from your competitors' packaging in some way, as well as appeal to customers in-store and online.

For me, key objectives of packaging design include:

Branding: Reinforcing the brand's identity and values through visual elements like logos, colors, and typography.

Attraction: Catching the consumer's eye and standing out on shelves with appealing and distinctive design.

Protection: Safeguarding the product from damage during transportation, storage, and handling.

Information: Providing essential marketing and compliance details about the product, such as ingredients, usage instructions, and legal disclaimers.

Usability: Ensuring the packaging is user-friendly, easy to open, and convenient to use or dispose of.

Sustainability: Utilizing eco-friendly materials and practices to minimize environmental impact and maximize packing efficiencies.

Some of my work as featured in:

Tiny Desk: Jhené Aiko: (Home) Concert Summer 2020

Jessica Alba as brand ambassador for 2014 national ZICO Premium Coconut Water campaign in Cynthia Vincent Cotton + Lace Western Dress in white

Home Depot showcases Selection One developed mirrors via Instagram and Holiday 2021 Catalogue.

SLANT Collections was featured three times in WGSN’s Winter 2019 CMF Trends for International Gifting & Home Furnishings.

Twelfth Street by Cynthia Vincent was highlighted on the well known sight showcasing our SP/SU 2012 bold prints and must have statement pieces.

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